I’m Mara Cole

• Established strong client relationships and sets clear expectations and deliverables

• Prioritized and managed multiple projects throughout a website’s lifecycle for services including website redesigns, rebranding, ongoing retainers, and other web support

• Led and facilitated kickoffs, training, demos, and reporting while serving as a liaison between clients and internal design and development teams

• Successfully managed project timelines, scopes, and budgets for over 30+ clients within non-profit organizations

• Created and maintained processes for post-launch retainers to push iterative improvements and maintenance to client sites

• Worked with non-profit organizations on website redesigns and rebranding by collaborating with our project managers and internal cross functional teams on project status and updates

• Communicated clear deliverables for our external clients by gathering requirements and creating documentation

• Improved internal project management processes using tools such as Google Suite, Clickup, Asana, BugHerd, Teamwork, and Basecamp

• Coordinated projects with multiple teams implementing content on eCommerce and informational websites with millions of views per month

• Organized requirements from marketing briefs to actionable items for development teams

• Prioritized tasks when problems arise and adapted strategies to meet the overall goals

• Lead and managed the implementation of agile scrum methodologies into current processes for more efficient teams

• Communicated goals and progress of projects to leadership

• Created documentation for technical projects, agile processes, and deployment schedules

• Implemented, updated, and maintained content with Content Management Systems such as Kentico and Sitefinity

• QA’d & tested responsive web design for a variety of mobile platforms

• Used data analysis skills with Google Analytics and A/B testing to help provide better SEO and digital strategies

• Helped implement new branding, content, and design on eCommerce sites

• Worked with several internal and external teams including offshore teams to provide better UX development for projects

• Created and developed websites through the entire website lifecycle with CMS tools such as WordPress, Squarespace, and Weebly

• High proficiency and understanding of Google Analytics, Google Search Console and Web Master tools

• Implemented security measures such as SSL certificates, encryption, and authentication for accounts

• Designed and developed websites through well-planned processes and strategies

• Maintained separate hosting accounts, domains, and emails for multiple users

• Able to accommodate and implement eCommerce solutions as well as maintain PCI compliance

• Has understanding of SEO and SEM best practices

• Communicated with clients and vendors to explain complex details to non-technical customers

• Performed data analysis to identify errors within company’s data

• Presented and explained complex data to non-technical departments

• Responsible for standardizing and distributing reports to internal and external teams

• Helped create an online visual reporting dashboard using web technologies such as HTML and PHP

Education

University of Central Arkansas

Bachelor of Business Administration
Management Information Systems

Graduated: May 2014

Certifications

• Certified ScrumMaster (CSM)
• Certified Scrum Product Owner (CSPO)
• Smartsheet Product Certified